Williams BMW Bewertungen 

Poor booking system, yet nothing in place to safeguard a good customer experience.
I booked my car for 4 or 5 checks ranging from service, MOT and in-car system/app (the latter being the main reason to choose a MINI garage). When I left the car, I was convinced that the car needed a 'major service'. In my mind this would include everything I had asked or if not they'd still do the checks I requested. So I accepted.
Turns out the booking handler only booked my car for service. Nothing else was looked into and I had to drive back home without MOT. I'll just have to live with the in-car glitchy system as I won't come back to this place. Waste of time and waste of money. If I wanted only service there are many other options with a much better cost/benefit.
Before coming here to put this review, I thought that I was being harsh to think that this company is a shame for BMW and MINI brands.
I have no doubt now. It's just astonishing their poor performance.

Probably the worst customer service experience I have ever had. Been trying to get my car fixed for around 3 weeks, so far charged £150 for the privilege of telling me what’s wrong with the car.

After calling and emailing constantly they have finally sent me a quote. They don’t pick up the phone, return emails etc. They are an absolute shambles of a company. Manager been contacted multiple times but no response.

This isn’t the first time this has happened either.

Great at selling you the car but as soon as something goes wrong they are a clueless. Nice shiny show room but foundations are rotten to the core. Avoid this place like the plague.

I recently took one of my 2 cars I purchased from Williams in for its first service which is not much more than an oil change and filer
Not withstanding the bill being high
When I picked the car up they advised me the back washer was not working and it needed rebooking in and it would cost £130 even though the car is under guarantee
When I got into car it worked fine and when I queried it they said they must have tested when back hatch was maybe not fully closed
I could have booked car in and wasted £130
No point in composing to Williams Manchester as service manager is non existent
Good cars but poor service

My advice would be DO NOT buy a vehicle from Williams Liverpool in particular. Their after sales service is abysmal and they just don't care once they have sold you a car. Given they are a premium brand I wouldn't expect them to ignore emails, not bother calling back when they say they will etc. - AVOID

Bought a new car over the weekend and cancelled it after a couple of days from BMW Williams Trafford park but they won't refund my deposit on a new car

Damaged my engine cover whilst it was in at Bolton.! Then denied it and “replaced as gesture of good will”
Absolute liars, unprofessional. The complaint was not taken seriously so have sent a letter from a legal representative to them! Don’t rob customers of hard earned money and return cars you have damaged during a service. The service manager at this place denied it. How thick and stupid do they think people are!

My car buying experience was seamless and efficient. The team explained everything clearly without being pushy. Excellent value for money on their cars compared to other places.

Distgusting attitude from the new service advisor called Helen .I went to the Service desk she said are you sure you have a booking I said yes she said its saying error on registration number .RICHARD the service advisor booked it . She Said there's no car for you all I said was well this isn't good its happened to me a few times at this dealership in the past there fault entirely I said I don't wish to deal with you as your attitude this made her angry and rude towards me . Service manager speaks to people like your stupid AND NOT PROFESSIONAL . Considering I live 9 miles from this dealership booking my car in and waiting approx 6 Weeks to be told there's an error no apology what so ever and being spoken to In such a way she won't be in this job here long as she will scare all the customers away. And that also applies to there service manager very unhappy with how I was treated today.

SERVICE MANAGER John Wharton IS AN ABSOLUTE JOBSWORTH gOODLUCK WITH HIM IF YOUR NOT HAPPY WITH DIRTY COURTESY CARS SOME WITH FULL BEER CANS IN THE DOOR CARD OF THE DOOR SOME WITH DIRTY GYM CLOTHES IN THE BOOT AND CARS ABSOLUTELY FILTHY IF YOUR OK WITH THIS THEN YOU WILL BE OK HERE .

I HAVE BEEN HERE MANY OF TIMES IN THE LAST 3 YEARS AND ON THE MORNING BEEN TOLD THAT THERE IS NO CAR FOR ME AND GIVEN ME FILTHY CAR SALES ADVISORS PESONAL COMPANY CARS OR ASKED ME TO USE A CAR WHICH IS NOT SUITABLE FOR ME . AND THEY THINK THIS IS OK ?

COMPLAINT SENT TO GUY ADAM'S MD FOR WILLIAMS BMW & ALSO BMW THEMSELVES I WILL POST ANY FURTHER UPDATE

REPLY DATED 23/02/2024

Hi Martin having looked at the CCTV footage it shows you wrangling with the workshop job card and taking it from the service advisor (Helen) and then throwing it down.

Furthermore there was a google review which was inaccurate and derogatory towards my staff.

It is therefore my decision not to uphold your complaint.

Best regards

Owen Duncan

Head of Business

After searching around various BMW dealerships across the region I found a model and colour of BMW I was looking for at Williams, popped in just before Xmas and Mark did me a very good deal on the vehicle. Came in on his day off over Xmas so I could take for drive and then when I picked it up on 2.1.25 he was again a true asset to Williams and the BMW brand.
Very helpful and informative during the handover and a pleasure to deal with.
Would highly recommend him.
Just a thought, you are dealing with individuals at each branch, one bad experience shouldn't tarnish everyone at the dealership with the same brush.

Stuart Logan his manger and Joanne on service reception I like to give 100% as the the service they give was top class I bought 2 cars from stuart and he and Joanne is a credit to your company
Thanks for all your help frank

This as not to reflect on above
Your service department I never 👎 let them touch a car of mine I had that many problems with them I give them zero ooooo your service manager I have left number of msg for him to contact me and also your site manager I wouldn’t give them in service the time of day they caused that many problems they have given me zero faith in the company I never take my cars to them for a service never that’s how disappointed I was with them there a total disgrace
Mr f carruthers

Bought an X3 this morning from the Manchester branch and paid the deposit. It was located at the Stockport branch who got pissy as they had someone coming to look at it in the afternoon, but I bought and paid the deposit before they even arrived on site. Have just received a call from the salesman at Manchester to say that head office have revoked my order as the person looking at it in Stockport wanted to buy it. Absolutely disgusting service. I feel sorry for the salesman in Manchester as it was not his fault. Both Stockport branch and head office should be ashamed of how they treat customers. Won't ever buy a car from Williams group again.

The staff here would benefit from comprehensive training in customer care, effective communication and honesty. I was extremely surprised by my recent experience at the Stretford branch and I am confused as to how they became approved by BMW.

When booking my car in for a service and MOT over the phone I was informed I required a full service and I also required an air con service and tracking check so I braced myself for a large bill. I was informed the tracking would cost £135 then upon enquiring further it would cost £119 but that they would check for free and only charge if adjustment is required.
Upon arrival at Williams BMW Stretford, I was informed I didn't need a full service only oil and brake fluid service but the tracking would cost £119 to check and £135 if they make any adjustment. I had recently had new tyres fitted and the fitter recommended it so I agreed, if it needs doing it needs doing! They had car booked in all day while knowing I was heading over to the Trafford Centre while I wait.
Later in the day I received a call advising my rear brake pads were getting low and advised they were replaced with the good news they had all the parts in stock to carry out the work that day. So I agreed.
At the end of the day I received a call advising "good news" all the servicing work had been completed and my car had passed its MOT. They then advised they hadn't adjusted the tracking but said it could do with some "slight" adjustment but advised to get it done when I had new tyres??? Then they said however, I can't collect my car because they damaged a pin while changing the brake pads and they didn't have any in stock! Having advised they had all the parts required when they solicited this extra work.
This is where it all left happy path and went down hill! They said the good news is I could have a courtesy car all I need is my driving licence, which unfortunately I did not have with me! They even suggested I went home to get it! I live 20 miles away from the centre, would take me 2 hours round trip in a taxi or about 4 by public transport, either way they would be closed by the time I returned! I enquired if there was anyway around the driving licence issue and was told absolutely not, so not an option and I was stranded. It was 0 degrees centigrade and snowing. I asked to speak to the Manager and was eventually passed to the Head of Customer Experience at BMW Williams Stretford and wow what an experience that became! He was aggressively defensive, argumentative and made no proactive move to find a solution to how I was going to get home, let alone back the next day or carry out my work. He argued the pins often get damaged during brake pad changes (not the case btw) so I argued if that's the case they should have included checking for spare pins when they checked their stock before informing me they could carry out the work that day. He categorically disagreed and informed me it was the "[car] owners fault"! He would rather argue fine details than actually address the situation that his department had left a customer who was in his care without a car and who were 20 miles from home in freezing snowing weather conditions. He argued I had been given "plenty of options" to which I repeatedly had to argue wasn't the case, I had been given 1 non-viable option of a courtesy car. I asked if a driver could drop me home or if they would pay for a taxi, to both he categorically said NO! He didn't even offer to arrange for a taxi. I asked him if he thought this demonstrated excellent customer service to which he replied absolutely in his opinion it was! Being the actual paying customer of a ~£500 bill I can say it most certainly was not.
After incurring £75 of taxi fares to get home and back the next day, upon collection his attitude remained the same and he refused to reimburse me for the taxi fares.
I had been a repeat customer of theirs for several years and when I informed him I would NEVER do business with BMW Williams again he smiled, he even seemed happy about it!
Now here's the clincher for me...I asked for their Customer Complaints Procedure to which I was informed I would need to contact BMW UK and follow their complaints procedure, which I did. BMW UK appeared shocked I hadn't been offered a taxi and even enquired if I had been offered a hotel room let alone a taxi! However, being informed BMW Williams had 48hrs to respond, 2 weeks later I had to complain again to BMW UK! Eventually I did get a response from BMW UK who basically spoke to the person I had actually complained about, not their manager nor BMW Williams' head office, and said nothing more can be done simply taking his word as being good. So I complained about BMW UKs Complaint Procedure to which they responded they bring new cars to market, they are not BMW Williams and I'd have to complain to BMW Williams, who say complain to BMW UK! Basically a total fob off.
In my opinion, if you decided to pay over the odds for servicing your car at BMW approved service centres because you believe you will get better customer service and care as a customer, do your homework. I WILL NEVER DO BUSINESS WITH THEM AGAIN

I have just drove out of the showroom in an IX2. The customer service from Shahid Shaffi from start to finish has been outstanding. I cannot recommend this dealership enough. High standards of service in communication, can do attitude, knowledge about products and services, finally the experience of buying was amazing… all a great memory! I think this will become my local for car shopping.

Took my car here for a coolant issue and they seemed to solve the issue for what I thought was a reasonable price of £260. This lasted a short while before the coolant was leaking again. They sent me to Stockport to fix the issue as they couldn't fit me in. Stockport BMW charged me £1200 to fix the issue which apparently was different to the coolant issue that wasn't fixed at Bolton. In hindsight I should have told them where to go but I needed my car fixing ASAP so stupidly agreed to the repairs. This lasted a short while before the coolant started leaking again. I took it to Bolton for them to sort but again, apparently, it was a different problem. They charged me a further £1000 to fix the issue. Between them they have bullied and lied their way to a disgusting amount of money but the Bolton branch was exceptionally bad. Their health check also identified that my brake disks were excessively worn and stated the car was dangerous to drive. They weren't getting another £500 off me and knowing my MOT was due soon I thought I'd wait for them to diagnose it. ATS did the MOT and they identified the brake disks as being worn but not excessively and passed my car despite BMW telling me 4 weeks prior that they were dangerous. Please avoid this place.

Avoid at all costs! Also be very mindful that this is an approved used centre and not part of BMW UK as it is independently owned.. Will say anything to secure the sale and even go as far as quoting incorrect specs for the car! Disgraceful and disgusting customer service and will not take liability for faults found within the car! Needy and pushy salespeople, the low star reviews on trust pilot clearly show a pattern…

It has now been over 5 months since I purchased my new BMW 550e from BMW Manchester. I travelled from Edinburgh to Manchester to uplift my car and on the day they told me the car had developed a fault. I had to stay over while they looked at the fault and the very next day I was told the car had a parking control unit fault and a new part would take a week. I then travelled back to Edinburgh by train. I was unsure if I wanted to proceed with the car, it was a 92k car and just had a bad feeling about all the transaction. The salesperson Stephen Lorenze was inaccurate with all information, the paperwork was wrong, wrong specification was on the order form, deposits were wrong, signed documents were inaccurate, the whole process was inaccurate, painful and very uncomfortable.I also spoke to the sales manager Mathew Bernard on this and he was very sorry and said that the issues I experienced were not conssitant from their normal service. I did however decide to continue and on receipt of my car, as they delivered it by transporter, found that the rear seats were all marked and the drivers seat was damaged. I sent all photos to both these gentleman and they promised to get them fixed. I took my car to Eastern BMW and they fixed the rear seats but had to order the back panel of the seat. 5 months on and Eastern cannot get the part as it is a non standard part. I asked Williams to pick up the cost of a new seat and they have refused. True to form I emailed both Steven and Mathew and they did not respond and I had to continually call them until they did respond. Not once since I took delivery have either Stephen or Mathew contacted me to see how I was enjoying my car, they were only interested in selling me a car!! I am looking to change my wife's car and what should have been another sale for Williams, will go elsewhere. Do salesmen not understand that if you keep their customers happy they will come back?. In conclusion I have a car that is damaged after 5 months of receipt, not fit for purpose and Williams are not taking ownership. I have complained to BMW asking them to take the car back for a full refund and also written to the Williams owners asking them the same. Do not buy from these guys is my opinion.

i got my mini hatchback serviced at mini Stockport and i was looked after by Sarah at reception. she was great and met to all my needs and concerns and let me know as soon as the service was done. I recommend anyone who has a mini or BMW to go here for service because Sarah and the staff made me feel very welcome. (I'm 2 seconds away sarah aha)

Went to various BMW dealers to find the right X5 without any luck. Then, I found Frazer Critchley at Williams BMW Stockport. Frazer went above and beyond to find the right car in the spec and colour we wanted and, even better, with immediate delivery as it had already gone through the recall process. On top of this, Frazer gave us a very fair price for the new car. Can highly recommend Frazer and Williams BMW Stockport for new BMWs.

I’ve been trying to speak to Williams Rochdale service for 2 weeks …I cannot get through on the phone and they don’t call you back either !!!!!