Super fast delivery, and a great price point for such a high quality product. My dog isn’t usually fussy, but it took a long time for him to take to the food. Once he’d settled on it, I noticed that h... Mehr ansehen
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Das sagen Bewerter
Indie absolutely loves WILD Pet Food! We’ve been buying WILD Pet Food for our dog Indie since April, and I can genuinely say she absolutely loves it! Six months on, she’s still enjoying ever... Mehr ansehen
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Really sceptical. Tried many different brands/ foods. Ordered a bag of Wild Gentle Beef for our Jack Russell pup. Introduced it by using the pellets as treats. A complete hit!! Didn't even need a tran... Mehr ansehen
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We made the switch to WILD pet food earlier this year, as it is rated excellent on the All About Dog Food website (89 out of 100) and it definitely lives up to its reputation. Both of our dogs love i... Mehr ansehen
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Unternehmensdetails
Vom Unternehmen geschrieben
At WILD Pet Food, we believe high-quality nutrition starts with full transparency. That’s why every recipe we create focuses on biologically appropriate nutrition, high meat content, and high-quality ingredients sourced from trusted UK suppliers, backed by our Honest Maths Guarantee. Unlike many brands that calculate ingredient percentages before processing, we weigh our ingredients after dehydration, so owners know exactly what’s going into their dog’s bowl. No inflated fresh meat claims, no hidden fillers, and no misleading label maths. Our cold-pressed recipes are made using low temperatures to help retain more natural nutrients, creating highly nutritious, minimally processed meals that support healthy digestion, stable energy, shinier coats, and overall wellbeing. We know every dog is different, which is why our ranges go beyond one-size-fits-all feeding. Alongside our core 80:20 recipes, we also offer our Gentle range - lower protein recipes designed for dogs who benefit from high-quality meat nutrition but may struggle with very high protein levels. For dogs needing additional digestive support, our Digest 80:20 range combines high meat nutrition with carefully selected ingredients to support sensitive stomachs and digestive health. We also offer Bug Bakes, our hypoallergenic insect protein range, designed for dogs with severe allergies or sensitivities. For owners looking for even less processed nutrition, we also offer a fresh frozen range, rated 95% on All About Dog Food. Our 80:20 cold-pressed range is proudly rated 89% on All About Dog Food. Made in the UK and developed with nutrition, transparency, and biological appropriateness at the forefront, WILD Pet Food is designed to help owners feel confident about every meal they feed.
Why Owners Choose WILD
Vom Unternehmen geschrieben
- Honest Maths Guarantee
- Every ingredient in our recipes is clearly listed and weighed after processing for a true reflection of what's actually in your dog's bowl. No inflated fresh meat claims, no hidden fillers.
- Biologically Appropriate Nutrition
- Our recipes are designed around biologically appropriate nutrition using high-quality ingredients sourced from trusted UK suppliers. We cold-press our food at low temperatures to help retain more natural nutrients with minimal processing.
- Nutrition For Different Needs
- Alongside our core 80:20 range, we also offer our Gentle lower protein range, Digest 80:20 recipes for digestive support, Bug Bakes hypoallergenic insect protein recipes for sensitive dogs, and our Fresh Frozen range rated 95% on All About Dog Food.
Money Back Guarantee
Try WILD with confidence.
We offer a money-back guarantee on first orders if you dog doesn't take to WILD, helping owners make the switch with added peace of mind. T&Cs apply - see our website for details.
Kontaktinformationen
Office 4.3, The Flour Mill, 34 Exchange Street, DD1 3EJ , Dundee, Vereinigtes Königreich
- contact@Wildpetfood.co.uk
- wildpetfood.co.uk
20% Off + Money Back Guarantee
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Not for large breed puppy
Yes this is an excellent food for adult dogs not puppies like they say i was told this food was an excellent choice for my rottweiler puppy, it did not agree with him at all it is far to rich for him and since doing some research the protien is far to high for a growing puppy, also the calcium and phosphorus ratio in this food is far to high for a growing puppy, since putting my puppy onto darf complete puppy food he is a lot happier and his stools are a lot firmer
10. Mai 2026
Bewertung ohne vorherige Einladung
Antwort von WILD Pet Food
Thank you for taking the time to share this feedback 🐾 We're sorry to hear the recipe didn't suit your Rottweiler puppy - every dog is different, and it's great that you found something that works well for him now.
We'd love the chance to understand a bit more about what happened, as we always recommend a slow transition and would want to make sure you had the right guidance for a growing large-breed puppy. Please do reach out to us directly so we can look into this further.
Great food, awful delivery service
The food itself is great. My dog licks his bowl clean everytime. However the courier service Wild use is awful. Order was left on my doorstep, on a public street! I contacted the courier, who did apologise but given the value of my order this is not satisfactory.
26. Juni 2026
Antwort von WILD Pet Food
Thank you for the kind words about the food — glad to hear your dog's a fan!
We're really sorry to hear about the delivery experience though, we completely understand your frustration given the value of the order.
We'd be happy to switch you to a different courier for future orders if that would give you more peace of mind — just let us know at contact@wildpetfood.co.uk and we'll get that sorted.
Misleading pricing and dishonest customer service
Be very careful checking the pricing of this brand before buying directly on their website.
I emailed the company to ask why a 2.5kg bag of Surf & Turf 80:20 Cold-Pressed is listed on their website for £39.99, yet is widely available on Amazon for £19.99 (a massive 50% discrepancy where they also pay platform fee).
The founder, Ross, replied claiming the Amazon stock was just a "temporary deal to shift old stock/packaging style" because they have "nice new fancy printed bags" on their site.
This explanation is factually incorrect. I ordered the £19.99 bag from Amazon, and it arrived in their brand-new, freshly manufactured packaging.
If a premium pet food brand is willing to mislead customers about their heavily inflated website prices, it completely shatters consumer trust.
If they aren't transparent about their pricing and stock, it leaves me with massive doubts about the integrity of their ingredient claims too.
Shop around, or avoid entirely!
UPDATE in response to owner:
Ross, you are protesting far too much, and your timeline completely collapses under scrutiny.
You claim this was a "temporary, short-term transition" that you just ordered to be wrapped up "yesterday afternoon," and that only a "handful of bags" of the new packaging slipped out at the discount price this week.
Here is the undeniable fact - I purchased my bag on April 30th 2026.
A "temporary clearance" does not run for over two solid months. I received your brand-new, freshly manufactured packaging over nine weeks ago.
Your elaborate explanation about Amazon warehouse delays cannot account for a two-month gap where your "clearance price" remained active on brand-new stock.
This isn't a tight operational transition, it is a permanent dual-pricing strategy. You are using Amazon as a cheap acquisition channel while keeping your direct website prices artificially doubled at £39.99 to make your 20% vouchers look like a deal.
Getting caught out and writing a defensive wall of text to play the "hurt small business" card does not equal transparency.
Evidence of my April purchase proves your explanation is completely disingenuous.
2. Juli 2026
Bewertung ohne vorherige Einladung
Antwort von WILD Pet Food
Hello,
Ross here. I’m very sorry that you have been let down by this and appreciate you must be very upset.
To confirm, this was absolutely not deliberate dishonesty or deliberate misleading from my end regards pricing. I have to say those comments hurt a bit. I can fully hold up my hands up and take accountability if we let a customer down, but all of us at WILD pride ourselves in being as honest, transparent, and really going the extra mile for our customers. We genuinely care and try our very best.
By way of explanation, the process of booking stock into Amazon can be notoriously difficult. They can be very inconsistent with how it takes for them to book stock in after we send it to them. We have had deliveries booked in within a week in the past, and as long as six weeks which we have no control over. It's a bit of an operational headache.
Also, stock sent at the same time is not booked in at the same time. Ie, if we send in chicken, beef, fish, bizarrely they might be 'available' on Amazon at different times. I have no idea why but that's the case, but it's the way they operate.
So, we genuinely did discount the stock on the 2.5kg bags only as a way to use up the last large delivery of bags which were brown paper bags with labels. (we sent 1 pallet - 400 x 2.5kg bags of those recipes on that delivery)
As they were close to running out, we of course sent the top up stock of new 2.5kg bags in so that we could transition without going out of stock. As of the beginning of this week, not all of the new bags had been booked in yet with Amazon though.
Also, the bags do not sell at the exact same rate, so still as of now some flavours have a few of the paper packaging left, but most have been used up. Amazon splits stock we send in between different facilities so there is no way to know exactly which depot the specific stock is and therefore which depot a specific order will be fulfilled from. It's impossible to be 100% precise with a transition of packaging in an instance like this.
Therefore, we made the decision to pick a threshold stock wise where we were confident pretty much all of the old bags had gone out at before to making the transition back to normal prices for these 2.5kg bags (which were the only ones discounted). This does mean there is a transitional period where some customers can get the new printed packaging at the temporary discounted price.
We believed this is better than going out of stock, and it's what's inside the bag that counts so no harm done. We would rather eat the loss on that hanfdul of bags than go out of stock and give customers a bad experience. I do understand from your perspective that you feel let down when told one thing, and the bag arrived which told a different story though.
For further full transparency, the instruction was given to our Amazon manager to increase the pricing back to normal yesterday afternoon. They responded just before midday today confirming they were on it. I notice pricing still appears the same though, so must chase them on that.
I truly do hope this helps to show you that we are a genuine, transparent company, doing our best and that we honestly did discount these 2.5kg bags temporarily for the reasons I told you.
I would be more than happy to chat on the phone to answer any questions at all, and I think you will find us/me to be more transparent and up front than just about any brand out there.
In the meantime, I hope the 2.5kg Surf & Turf food goes down well with your dog. That's the most important thing after all!
Kind regards,
Ross
Incredible Support and really care about their customers and their Pets Health
Wild Petfood has been incredibly supportive in helping us transition our dog from a raw diet to their Rabbit Cold Pressed recipe.
We followed the transition guidance on the website, but initially found that the cold-pressed food seemed a little too rich for our dog's sensitive stomach and was causing some digestive upset. We were keen to continue with Wild because of the high-quality ingredients and the convenience of cold-pressed feeding, so we didn't want to start searching for another brand.
I spoke with Ross, who suggested trying some of the Grain-Free Bug Bakes recipe, as it could help to firm up his stools. We started by introducing a small amount and quickly noticed an improvement.
Encouraged by the results, we gradually increased the proportion each week. We are now feeding roughly a 50/50 mix of Cold Pressed and Bug Bakes, and everything is working perfectly for both our dog and us.
We've also tried the Bug Bakes pâté, which he absolutely loves. As a special treat, we sometimes add a little to his main meal, and we also use it in frozen Kongs and lick mats.
Our experience has shown that sometimes a little experimentation is all that's needed to find the right balance. We wouldn't hesitate to recommend reaching out to the Wild team if you're experiencing any challenges. They genuinely care about their customers and their dogs, and they're committed to helping find a solution that works.
Thank you to Ross and the Wild team for all the support you've provided over the past few months. Thanks to your guidance, we've reached a point where our dog is happy, healthy, and thoroughly enjoys his food.
3. Juli 2026
Bewertung ohne vorherige Einladung
Antwort von WILD Pet Food
Thank you so much for taking the time to share such a detailed review! We're thrilled to hear that Ross and the team could help you find the right balance for your dog, and that the mix of WILD and Bug Bakes is working so well for his tummy. Thank you for your patience through the transition and for trusting us to help find a solution. 🐾
Wild For Wild
Our Golden Retriever Levi absolutely loves his Wild dog food.
We switched him over from another brand a couple of months ago, wish we had done it sooner.
25. Juni 2026
Antwort von WILD Pet Food
Thank you for sharing this, we're so glad to hear Levi is loving his Wild food! It's always great when dogs settle into the switch so well, and we're glad you made the move. Thanks again for taking the time to leave a review! 🐾
Best decision to switch to Wild Pet Food
The website is easy to navigate, full of information and guides. I loved the fact that I received a call to see how the switch to Wild Pet Food dog was going. My dog just loves the duck and beef flavours.
8. Juni 2026
Antwort von WILD Pet Food
So lovely to hear this! The personal check-in call is something we really believe in, and it's great to know it made a difference. Thrilled your dog is a fan of the duck and beef too! 🐾
Antwort von WILD Pet Food
Brilliant, thanks for the kind words! 🐾
Antwort von WILD Pet Food
Thanks so much — great to hear your dog is enjoying it and that it arrived quickly! 🐾
My dog
My dog, loves the food. Ordering easy. Prompt delivery. Staff available should you need to discuss anything.
7. Mai 2026
Antwort von WILD Pet Food
So glad to hear it on all fronts — happy dog, smooth ordering, and speedy delivery. Thanks for the kind words! 🐾
This dog food is fantastic
This dog food is fantastic, I’ve been cooking my own for my two spaniels but this is so much easier and convenient plus good poos 😁 I do a 50/50 mix of meat and cold compressed and they love it
28. Juni 2026
Bewertung ohne vorherige Einladung
Antwort von WILD Pet Food
Love this! Two happy spaniels, easy meals, and good poos — what more could you ask for 😄 Thanks so much for sharing! 🐾
My dog loves it
Quality ingredients and you can see they are a company that cares.
I recieved a call after buying my first bag - very thoughtful customer service to see how my dog was getting on with the food.
Also excellent communication and delivery.
24. Juni 2026
Bewertung ohne vorherige Einladung
Antwort von WILD Pet Food
Thank you so much for this lovely review! We're really glad the food is going well and that our call made a good impression — we love checking in to see how new pups are getting on. We hope your dog continues to thrive on WILD! 🐾
Food is great
Food is great, love seeing the ingredients.
The delivery was poor, the courier chucked it over the gate, dog ripped open the packing and demolished 1.2kg, made him very ill !
12. Mai 2026
Antwort von WILD Pet Food
Thank you for the kind words about the food — we're so sorry to hear about the delivery experience and that it led to such an awful situation for your pup. This really isn't the standard we expect from our courier, and we hope he's feeling much better now. Please do reach out to us directly so we can look into this properly. 🐾
Brilliant customer service
Brilliant customer service, offering us different flavours for our puppy to try free of charge. Great communication m.
12. Juni 2026
Antwort von WILD Pet Food
So glad to hear your puppy is getting to explore the range! We love helping little ones find their favourites — enjoy the taste testing! 🐾
Efficient to deal with always helpful…
Efficient to deal with always helpful with any questions and a quick delivery the quality of the food is very good
3. Juni 2026
Antwort von WILD Pet Food
Thank you so much — really lovely to hear! That's everything we aim for. 🐾
Great service and communication
5. Juni 2026
Antwort von WILD Pet Food
Thank you so much — really kind of you to say! We're always here if you need us. 🐾
Food arrived quickly
Food arrived quickly, and we'll packaged. My puppy seems to be enjoying the food. The company is great, they have tried to call to see how hes doing on the food. unfortunately, ive been at work the times they've tried. However I definitely recommend this food, the company definitely seem to care, a lot about there customers
5. Juni 2026
Antwort von WILD Pet Food
What a lovely first review to receive — thank you! We're so glad your pup is enjoying the food and that the delivery experience hit the mark.
The best dog food & company I have used
The food is of the highest standard;expensive yes but you get what you pay for. I purchased both kibble and frozen fresh.
I found the company answered all my questions and gave me first rate advice regarding transitioning my dog onto their food
Their delivery service was marvellous
2. Juni 2026
Antwort von WILD Pet Food
Thank you so much for this lovely review! 🐾 We're thrilled you've had such a great experience with the food, the advice, and the delivery — that's exactly what we're here for. We hope your dog enjoys every meal!
Really disappointed that the food has…
Really disappointed that the food has changed to a higher fat percentage without being informed when having it on subscription. I have had one very poorly dog!! This was the first food we've found worked but unfortunately will no longer be using.
2. Juni 2026
Antwort von WILD Pet Food
We're so sorry to hear that your dog has been unwell. That’s the last thing we want. We would love to learn more about exactly what your dog has experienced and how we can support you.
I understand Ross has tried to get in touch with you but hasn’t managed to get through.
It is possible for naturally sourced ingredients to have slight fluctuations in protein or fat content, perhaps this has caused an upset tummy? Please let us know when would suit for a chat as we are confident we can set things right.
My woofs love the food
My woofs love the food. Delivery is quick and the one time the parcel was damaged in transit the customer service was exemplary
1. Juni 2026
Antwort von WILD Pet Food
Thank you for your lovely review! We’re so pleased your woofs are loving the food, and it’s great to hear our team was able to help quickly when your parcel was damaged. 😊🐾
Reliable healthy caring dog food company
Wild pet food is high quality, low processing at a reasonable price. They seem to genuinely care and it makes me really happy to support a business that thinks about the impact they have in every direction. Easy to order from. Quick delivery. Responsive to customer contact. Open to ideas and want to keep improving. Just great really. Been buying for over a year now as wanted to get close to raw diet without being raw. Also wanted 80:20.
29. Mai 2026
Antwort von WILD Pet Food
Thank you so much for your wonderful review and for supporting us for over a year! We're delighted to hear Wild has been the right fit for you and your dog, and we really appreciate your kind words about our food, service and values. 😊🐾
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