Finally know which ads are actually worth the budget
Been running paid ads for over a year and attribution was a mess. We had no real way to tell what was actually driving conversions and what was just getting credit for them. We started using Usermaven a few months ago and setup was done in under an hour. It connected everything and was already pulling data the same day.
The journey attribution is what made the difference. We could finally see what was actually working earlier in the funnel, which meant no longer investing in the wrong places. Moved budget around based on what we were seeing, and things improved pretty noticeably. The AI catches things you'd otherwise miss, like an audience that was converting way above average. Overall, it just feels a lot less like I'm making decisions based on incomplete information.


