Sack your marketing manager
I’ve ordered from Tom Savano once, but after the latest email I won’t be going back.
I’m not sure who approved it, but the tone was really uncomfortable. It didn’t feel like a normal marketing email at all, more like being blackmailed into buying something. The whole “you didn’t use our last offer, that’s fine” followed immediately by “this is your last chance” just felt off.
It comes across very try hard, like it’s attempting to use clever psychological tactics, but it just ends up feeling manipulative. The fake urgency, the countdown, and framing “we’ll stop emailing you” like it’s some kind of loss is honestly a bit embarrassing.
There’s definitely a better way to re engage customers than this. This just put me off completely.







